DiscoverOrg vs. ZoomInfo
When it comes to marketing automation software, DiscoverOrg and ZoomInfo are two of the most popular options. Both of these powerful tools can streamline your sales process, improve lead generation efforts, and help you make better business decisions by providing accurate and up-to-date information about your target audience.
But which one is better? Let's take a closer look and compare some of the key features and benefits of DiscoverOrg and ZoomInfo.
Data Accuracy
One of the most important factors to consider when choosing a marketing automation tool is data accuracy. After all, if you're basing your sales and marketing efforts on inaccurate or outdated information, you're likely wasting time and resources.
Both DiscoverOrg and ZoomInfo are known for their data accuracy, but DiscoverOrg has a slight edge in this area. According to recent studies, DiscoverOrg has a 95% accuracy rate for email addresses, while ZoomInfo has an 88% accuracy rate.
Contact Information
Both tools offer a similar amount of contact information, including email addresses, phone numbers, job titles, and company information.
However, DiscoverOrg offers more detailed contact information such as job responsibilities, department, and company hierarchy. This can be especially helpful for B2B sales teams that need to understand the organizational structure of their target accounts.
Integrations
DiscoverOrg has a few more native integrations than ZoomInfo, including Salesforce, Marketo, and Eloqua. However, ZoomInfo has more third-party integrations available through Zapier.
User Interface
Both platforms have a user-friendly interface, but ZoomInfo's interface is more intuitive and easier to navigate. DiscoverOrg can be overwhelming at first, but once you get the hang of it, it's just as efficient.
Pricing
Pricing for both platforms is tailored to individual needs and usage, so it's hard to make a direct comparison. However, DiscoverOrg tends to be more expensive than ZoomInfo, with plans starting at $15,000 per year for 10 users, compared to ZoomInfo's starting price of $4,800 per year for 5 users.
Conclusion
While both DiscoverOrg and ZoomInfo are top marketing automation software tools, DiscoverOrg edges out ZoomInfo in terms of data accuracy and more detailed contact information. However, ZoomInfo is easier to use and offers more third-party integrations.
Ultimately, the best choice for your business will depend on your individual needs and preferences. Consider your budget, the size of your team, and the features that are most important to you when making your decision.
References
- Obermayer, A. (2018, May 22). DiscoverOrg Achieves 95% Data Accuracy for Email Addresses. DiscoverOrg. https://discoverorg.com/blog/email-data-accuracy/
- ZoomInfo. (n.d.). About ZoomInfo. ZoomInfo. https://www.zoominfo.com/business/about-us.